We Build Unfair Growth Advantages for Startups

Most startups don't know how to sell. We engineer unorthodox, high-impact growth strategies that actually convert into sales. These are not traditional tactics, but they work.

Most startups don't really know how to make money

You might be spending time getting 1% response rates on LinkedIn, producing content that gets 0 inbound leads, or chasing leads for weeks that were once interested but ghosted you.


What Unfair does to change this

We ideate and engineer unorthodox growth strategies that your competitors probably haven't thought of, and that actually convert

We come up with unique strategies for each company we work with. Some of our strategies include:

ID-Verified Female LinkedIn Outreach

We create LinkedIn ID verified + warm female "partners" within your company who can DM 100+ times per day and funnel booked calls to your CEO to close

1000+ Pieces of Content with AI

We use AI to take a short recording of you explaining your business, and turn it into 100+ pieces of content (Blogs, Short-Form podcast clips) to secure inbound leads.

Microsite Growth Traps

We spin up viral microsites in 24 hours: quizzes, memes, fake tools that drive traffic into your actual product funnel.

Done-For-You Short-Form Video

We work with you to film short-form video for Instagram and LinkedIn that builds your founder profile and trust, leading to warm leads to your offer.

Organic Reddit Growth

We engineer organic Reddit growth by posting about your product from warmed-up accounts, without directly pitching it. Often leading to 300+ leads per post

We work with you to understand your product and offer, determine the top unorthodox growth hacks that will convert. And then, we execute the growth hacks.


Who's behind Unfair?

"I'm Nick Mihailou, the founder of Unfair,

At age 18, I was Australia's youngest VC-backed founder, raising $800k from Malcolm Turnbull, Blackbird Ventures, and Mark Bouris to build AI Systems. I'm now taking what I learned in growing that business to Unfair. As an unorthodox founder, I've had to find growth hacks that actually cut-through to produce results. If you're curious about generating pipeline through unique growth hacks, Unfair is the right partner for your business."

Want to get 5 free growth hacks today?

We'll review your submission, study your company, and come back with 5 free tips that'll boost your growth.

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